The D.C. Government is upset at its citizens' poor response rates in the national Census. The reason the D.C. Government wants to increase the response rate is money (I'm sure that you didn't see that coming). Many of the city's residents are "considered 'hard to count' such as immigrants, college students, homeless people, singles, renters and the poor." According to Mayor Adrian Fenty, every individual not counted costs the city $3,500. The article reports that about $430 billion are distributed to State and local governments each year, based in part on Census figures. The District's share is about $2.5 billion.
The Washington Post reports:
The District, like most urban areas, usually has a low response rate of people who mail in their census forms without prompting. In the 2000 Census, only 60 percent responded initially, compared with the national average of 67 percent. The rate in Maryland was 69 percent, and in Virginia 72 percent. When people don't send in the forms of their own accord, the Census Bureau hires temporary workers to knock on their doors and encourage them to be counted.
D.C. Council member Michael A. Brown (I-At Large), who has been named council liaison for the census, blamed the District's low rate partly on "myths" about the consequences of being counted.
"Some people think that if they do fill out the form, the government will come after them about parking tickets," Brown said.
How does the District plan to overcome this distrust of government? By partnering "with 'trusted voices,' such as grass-roots organizations, to help promote the census and its importance. D.C. residents are being sought out in every ward to get out the message and help with the count." The Post quotes D.C. Planning Director Harriet Tregoning saying
Our most important strategy is to deploy people who know their neighbors and who are known by them...We want to make people aware that they can trust the census. It's safe. It's important. It matters to them. It matters to their neighbors. It matters to their family, and it matters to the city.
There are times when the State is so open with its plans I find myself shocked. The D.C. Planning Director is saying quite explicitly and openly that her plan is to recruit members of society that the public trusts to aid the government in spreading its propaganda about the Census. Some people do not trust the government, but if their neighbors spread the message, these people might be disabused of their mistrust and participate. What an effective strategy.
You might be thinking, "Clearly this is doomed to fail. This plan is out in the open for all to see and the masses will not be duped. Such a candid admission of the strategy and the goals of the program should keep most clear-thinking people from falling for this." And you would be wrong. During WWI the US Government instituted a draft. Government officials learned from Lincoln's attempt at a draft that such direct measures will lead to resistance. Thus, Secretary of War Newton D. Baker created local civilian boards which would select men for the draft rather than military personnel. These boards served a fundamental purpose. According to Provost Marshall General Enoch H. Crowder, the boards served as
buffers between the individual citizen and the Federal Government, and thus they attracted and diverted, like local grounding wires in an electric coil, such resentment or discontent as might have proved a serious obstacle to war measures, had it been focused on the central authorities. Its diversion and grounding at 5000 local points dissipated its force, and enabled the central war machine to function smoothly without the disturbance that might have been caused by the total concentrated total of dissatisfaction.1
Robert Higgs comments on this quotation saying
Such frank public admission of Machiavellianism is rare in American history. Clearly the top governmental officials were unmoved by the "concentrated total of dissatisfaction." Their ruling imperative was to feed the war machine whether or not people objected to being fed into it."2
Clearly the District's use of this technique for the Census is not as destructive as the Federal Government's use for the draft. But the general purpose is the same. In both cases, the people show a clear distrust of the State and are resisting the will of the rulers. And in both cases, the State diffuses public discontent of its policies by recruiting regular citizens as "buffers" between the individual citizen and the government.
Some writers are already informing the masses that they only have to give their name and address only, and not the other private information which Census Bureau workers will ask for. Government workers who attempt to collect census data will probably be met with resistance and odium. However, if residents of DC are approached by their neighbors who know them and are known by them, they will not concentrate their discontent on the State. They will be more likely to participate and even those who are still upset will probably project their unhappiness onto their neighbors, not the State.
This is a brilliant use of Machiavellianism to diffuse discontent and distrust of the State's machinations. If I were an agent of the State with no moral scruples, I would do the same thing.
1 Robert Higgs, Crisis and Leviathan (Oxford: Oxford University Press, 1987), p. 133-134.
2 Ibid., p. 134