Funny how something as simple as a note can make your day. A couple weeks ago I was having a "downer" type of day -- I can't even remember why -- and I decided to go to my company PO box. Instead of finding a check from a client, I actually found something even better: a letter from a fan. And a hand-written one at that.
Let me tell you something you already know. People are quick to complain, and rightly so, when they receive an inferior product or subpar customer service. Even in our most satisfied states we rarely take the time to sit down and tell someone how happy we are with someone or her products. So imagine the smile on my face when I opened a letter from Ryder Ansell, a college-age dude I met at the pool bar at our hotel in Key West after my promo back in February.
I sent Ryder a free sample of my spice mix after I returned home, and I was thrilled to find that he not only experimented with it but that it also lived up to his highest expectations. As you read this letter, you'll notice he can find his way around a kitchen rather easily.
Anyhow, because young Mr. Ansell failed to include an email address with his correspondence, I will be forced to craft a response using the penmanship skills that have all too readily dissipated since high school. But perhaps it's only fitting that I reply in true snail mail fashion, for anyone who takes the time to pull out a pen and paper, lick an envelope, and drive to the nearest mailbox deserves nothing less in return.
You'll certainly have to click on the picture of the letter to enlarge it in order to read it, and when I say enjoy reaidng it, you'll know pretty quickly that's exactly what I mean. (Click here to download a PDF version if you have trouble reading the enlarged JPG.)